With over 1,300 forecourts throughout the UK, BP is one of the country's biggest retailers and since no two of its outlets are the same, the logistics involved in ensuring that each site receives the appropriate point of sale materials are considerable.

Working closely with BP, The Fulfilment Store has developed a database containing detailed information about each of these sites ranging from the number of A1 poster sites there are to whether or not they have a license to sell alcohol. The database is constantly monitored and updated to reflect changes to the BP site portfolio.

Every month our account team receives a brief from BP's marketing managers on the promotional activity that is due to take place. This information is then interpreted in such a way that it can be applied to the database. From this printers are briefed to produce the correct quantities of each item and the data is uploaded to The Fulfilment Store's stock management system, enabling 1,300 bespoke point of sale kits to be collated and despatched to each BP forecourt in time for the new promotional campaign.