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Automotive
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FMCG
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Automotive

Business to Business
Whether you operate a field force, dealer network or retail outlets, TFS is qualified to manage your business to business literature fulfilment. You’ll be in good company. Kia Motors benefit from our first-class and flexible service that enables them to communicate professionally, accurately and speedily in this demanding and highly competitive sector.

Orders can be placed online using our simple and intuitive based system giving you the freedom to change your requirements to respond intelligently to market forces. Via our online facility you will enjoy the flexibility to predetermine stock quantities for time periods or specific promotions. And with the ability to consolidate your orders to ensure efficient delivery, you are always in control.

Business to Consumer
As we’re sure you are aware – every customer is different. And that’s where The Fulfilment Store’s literature fulfilment service comes into its own. In fact, several leading car manufacturers are currently enjoying the benefits of working in partnership with us.

At TFS, we’ve developed personalised letters that include nearest dealer information, product specific data and the ability to automatically select bundles of supporting products, such as price lists and brochures. Of course, that’s just a flavour of what it is possible for us to achieve for you. We focus on ensuring that your customers’ requirements are met efficiently and relevantly, so whatever it takes to achieve, we can devise a system to make it happen for you.
The Proof - Kia Motors

In a world dominated by global superbrands such as Ford and General Motors, gaining a foothold in a new market represents a significant challenge. Part of Kia Motor’s strategy to establish itself in the UK has been to utilise the power of a sophisticated customer contact strategy to underpin their above-the-line activity.

The ability to identify and track everyone who requests information about a Kia car is therefore fundamental. Our objective is to turn all requests round on the day they are received and then pass on all relevant information to Kia’s database management company. To achieve this we have established a process by which Kia’s website places a file of all requests onto our server every four hours. This file is then automatically downloaded and translated into instructions to pick, pack and despatch the appropriate literature. Our system is programmed to combine multiple requests into one and also uses the recipient’s postcode to identify the nearest Kia dealerships and include it into the accompanying letter.

Once the process is complete, details are sent to Kia’s database management company and a separate file of people requesting a test drive is sent to an outbound call centre for appointment setting.
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