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These are just some of the hundreds of questions I've been asked by people managing fulfilment logistics. I get asked lots of questions and I have solved lots of problems, because, let's face it; that's exactly what fulfilment often is...a logistical problem.
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| It's a shame we can’t make fulfilment sexy! Unfortunately we can't! It just isn't that kind of service. The problem is that fulfilment is a necessary part of getting your 'kit' to your merchandisers and customers on time and in one piece, and if you get it wrong all the hard work you've put into campaign development could go right down the drain. So...instead of just 'going along with what your fulfilment house says' make sure you are getting it right; every time. Go to Ask Jeff and get a full, no obligation solution to your fulfilment problem. |
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